Globalization used to mean, that business expanded from developed to emerging economies. Now it flows in both directions, in addition, developing economies are working with each other to move products and services between themselves. Business these days is all about “competing with everyone from everywhere for everything”, writes the authors of “Globality”, a book on this phase of globalization by the Boston Consulting Group (BCG).
The term globalization, which for years meant Americanization, has been watered-down by government-backed industries, rich-world business and brand acquisitions, or nation sponsored intellectual theft. The international landscape is now a place filled with buyers and sellers from both developed and emerging nations competing for customers and aligning with suppliers and manufacturers to produce goods and offer services around the world.
Globalization offers two distinctly competing opportunities to all nations willing to embrace it. First, use your natural resources, economic influence and/or manufacturing capacities to leverage your way in to the global market place. Secondly, you must ensure the politics of your country are in line with current international trade agreements to allow your business community to flourish in a global economy. Conversely, are you conveniently positioned to make deals outside of any global trade agreement interference?
